Empathy is very important, which means sharing the project with the showroom. Given the market’s continual evolution, the designer also has to consider if the showroom has an international character, and assess the potential of their brand in each geographic area.
If we’re talking about a general distribution strategy, the approach should definitely be worldwide. In other words, the brand must be assesed on a global level from a medium-to long-term viewpoint, also based on the brand’s productive capacity. it’s also very important to consider what type of collections it intends to bring out…

Roberta Cenci is present in show rooms in Milan, New York and Paris and soon will be online at e-commerce on robertacenci.it, so keep your fingers!!!